VIA Sales Academy 2018

Starting June 1st, 2018

7 Skills to Connect With More Clients & Customers 

Tickets on Sale Now. 

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Presented by the Valley Industry Association, Sales Academy provides proven skills and techniques to increase your bottom line. Broken up into eight sessions, Sales Academy meets once a week with a new topic. Instructed by successful professionals who teach skills and techniques to improve your abilities to connect with clients and customers.  

Over the last decade selling has evolved. Today's successful salespeople have to update their skills and abilities to be seen more as a consultant. Current clients and customers are more value-orientated which has drastically changed the business environment. Whether you work for a big corporation or own your own small business, understanding how to better communicate with your clients and customers is vital. 

7 skill building sessions on the following topics:  

• Creating value based presentations • Turning objections into opportunities • Negotiating win-win outcomes • Increasing revenue by managing and organizing your time • Dealing with difficult buyers-understanding behavioral styles • The digital side of sales in today’s market • Selling with social media  


Engage with thought leaders who will transform the way you think about sales.

Lee Watters

Lee Watters

President & CEO

The Watters Group

Bill Miranda

Bill Miranda


City of Santa Clarita

Terry Mayfield

Terry Mayfield

Founder & CEO

Mayfield Sales Training

Fred Arnold

Fred Arnold

Owner & Branch Manager

American Family Funding

Mike Bjorman

Mike Bjorkman

President & CEO

Home Smart SCV

Amanda Benson

Founder & CEO

Ask Amanda

You won't want to miss one power packed session as valuable technics will be revealed that will help any business generate more customers.

PRICING VIA Members $399 All eight sessions Non-Menber $699 All Eight Sessions Non-member price includes VIA Membership $99 Each Session Members $125 Each Session Non-Members 


Sales Academy 2018 will be an immersive and invaluable experience taking place over 8 action-packed Weeks.

Each Week will be made up of engaging training presentations from some of the brightest minds in Santa Clarita. Each session is designed to take you on a step-by-step journey through successful sales techniques. Taking leads and converting those into sales & customers for life.

Friday, June 1:

Title: Creating Value-Based Presentations

Time: 7:30 am-9:00 am

Presenter: Terry Mayfiled

Friday, June 8:

Title: Digital Side of Sales  

Time: 7:30 am-9:00 am  

Presenter: Lee Watters

Friday, June 15:

Title: Increasing Revenue by Managing & Organizing Your Time 

Time: 7:30 am-9:00 am

Presenter: Fred Arnold

Friday, June 22:

Title: Turning Objections into Opportunities  

Time: 7:30 am-9:00 am 

Presenter: Bill Miranda

Friday, June 29:

Title: Negotiating Win-Win Outcomes

Time: 7:30 am-9:00 am  

Presenter: Mike Bjorkman

Friday, July 13:

Title: Dealiing with Difficult Buyers & Understanding Behavioral Styles 

Time: 7:30 am-9:00 am  

Presenter: Terry Mayfiled

Friday, July 20:

Title: Sales with Social Media  

Time: 7:30 am-9:00 am 

Presenter: Amanda Benson

Friday, July 27:

Title: Presetations  

Time: 7:30 am-9:00 am  

Presenter: Lee Watters & Terry Mayfiled


Stay Green, Inc. Media Room

26415 Summit Cir.

Santa Clarita, CA 91350

Phone: 661-291-2800

More copy will go here

Please arive at 7:15 am as all sessions will start on time.

Who Should Attend?

Anyone who's in business that is responsible for generating income. This includes business owners, office staff, sales reps or anyone thinking about starting their own business. They will find this information very valuable.

Each session has been designed to provide real life sales skills along with participation from each attendee. everyone one of our presenters is an expert in their field and will provide insight into the customers mind and purchasing habits. 


VIA Members $399 All eight sessions Non-Menber $699 All Eight Sessions $99 Each Session Members $125 Each Session Non-Members


Be Part of The #1 Conversion Event for Business Growth!


VIA Sales Academy sponsorships offer a valuable opportunity to showcase your brand and gain targeted exposure to VIA members.